Sazan, D. 2026. ORIENTAL GAZE OF EASTERN: SOCIO-CULTURAL AND IDENTITY DOMINATION IN SELECTED MALAYSIAN BEAUTY PRODUCT ADVERTISEMENTS. LLT Journal: A Journal on Language and Language Teaching. 29, 1 (Apr. 2026), 210–234. DOI:https://doi.org/10.24071/llt.v29i1.374.